Topics
studied for each module
Part of BA (Hons) BMa
Topics studied
Sorted by module, ordered alphabetically.
- Accounting and finance – blended finance, impact investing, the six capitals, cash flow, financial stability, the double-entry principle, inventory management, efficient receivables management, expense control, variance analysis, sources of finance (equity/debt), money creation in the modern economy, risk/return, trade credit, venture capital
- Alternative economics – Environmental Kuznets Curve, ecological economics, natural capital, sustainable development, circularising the design of processes, pluralism in economics, post-Keynesian economics, critical institutions economics, scarcity, futurity, embedded economy, integrational equity, systems theory/dynamics, endogenous perspective, social capital, non-monetary reciprocity, significance of the core economy, econocracy, crises of institutional solvency, contagion of sovereign debt, rational economics, positive/normative economics, scientism, neoclassicism, the six capitals, GENE model, integral economic model (self-sufficient/developmental/social/living economies), reciprocity/redistribution economies, marginalized equilibria points (supply/demand)
- Business mathematics and research methods – descriptive/inferential statistics, confidence intervals, hypothesis testing, sampling error, central limit theorem, standard mean deviation, data distribution, epistemology, ontology, axiology, positive/social constructivism, reliability/validity/generalisability of a construct, quantitative/qualitative analysis, intervening variables, spurious relationships, empiricism/positivism, social-constructivism/interpretivism, research paradigms, multiple/bivariate regression, inductive/deductive/abductive/iterative approaches, aberrational findings, graphing, interpreting coefficients, causal/systematic mechanism, pure/applied research, empirical/contextual scope, theoretical frame, conceptual/operation definition of variables, nominal/ordinal levels of measurement, central tendency, thematic analysis, grounded theory approach, narrative/discourse/content analysis, ethnographies, linear/recursive model, research ethics
- Business skills – four pillars of emotional intelligence, emotional self-awareness, service-orientation, organisational awareness, relationship management, conflict management, change catalyst, grit/resilience, growth/fixed mindset, problem-solving, flow theory
- Consumer behaviour – (sub)culture segmentation (ethnic/racial, religion, family/generational, gender, etc.), socio-cultural factors, consumer perceptions/motivations, consumer types, needs/wants, trade dress, sensory marketing, colour psychology, audio watermarking (audio-sensory psychology), scent marketing, shockvertising, Weber's law, perceptual process/interpretation, levels of consumer decision-making (extensive/limited problem-solving, routinised response behaviour, etc.), decision-making model, cognitive decision-making, neuromarketing, consumer motivation processes, utilitarian/hedonic motivation, Maslow's hierarchy of needs, trio of needs (power, affiliation, achievement), consumer involvement (inertia/cult), the consumer involvement continuum, product involvement, the six risk-reduction strategies, situational involvement, Howard-Sheth model, geographic/demographic/psychographic/behavioural consumer segmentation, cognitive/habitual/affective decisions, heuristics, priming/subliminal advertising, affective/embodied decision-making, appraisal theory, evaluating responses to marketing stimuli, co-branding strategies, materialism
- Economics – aggregate demand/supply, model of economic fluctuations, nominal/real GDP, consumer price index, natural rates of output, misperceptions theory, sticky wage/price theories, market/monetary equilibrium, equilibrium price/quantity, business cycles, (non)stationary data, deterministic/stochastic trends, pro-cyclical/countercyclical movements in macroeconomic data, the OECD, composite leading indicators (leading, lagging, coincident, etc.), government policy, diminishing marginal product, cost curve, marginal revenue, profit maximisation, (ab)normal profit, economic resources (labour, capital, land, etc.), scarcity/choice, macro-/micro- economics, determinants of productivity, stock of physical capital, determinants of economic growth (physical/human/natural capital), the catch-up effect, foreign direct/portfolio investment, the role of education, income cross-elasticity of demand, price elasticity of supply, economic interdependence, the production possibilities frontier, self-sufficiency, absolute advantage, the principle of comparative advantage, trade specialisation, free trade, protectionism, inflation/deflation, monetary withdrawal/injection, the quantity theory of money, classical dichotomy, monetary neutrality, nominal/real variables, velocity of money/circulation, the Fisher effect, purchasing power parity, relative price variability, misallocation of resources, inflation-induced tax distortion, arbitrary redistribution of wealth, national income, economic income/expenditure, gross domestic product, the circular flow of income, open economies, foreign exchange markets, trade deficits/surpluses, net capital inflow/outflow, exchange rate appreciation/depreciation, price controls (price ceilings/floors), tax elasticity/incidence, subsidies, the midpoint method, the Phillips curve, unemployment-inflation trade-off, central bank independence, supply shocks, natural/cyclical rates of unemployment, labour-force participation rate, frictional/structural unemployment, unemployment insurance, minimum wage laws, trade unions, efficiency wages
- Employment law – basic/family-friendly/discrimination employment rights, equality/diversity legislation, protected characteristics, prohibited conduct, types of discrimination, development of HR policies (recruitment/maternity/transgender/disciplinary policies, E&D/dignity at work/unconscious bias training, etc.), safety policies, risk assessments, workplace stress, the Health and Safety Executive, HSE guidance (regulations, code of practice, etc.), HSE five-step approach (stress management standards), inspection/enforcement, workplace conflict mediation, trade unions, industrial action, strike legislation, (un)official/(un)constitutional strikes, community integration, technological determinism, negotiating procedures, perceptions towards striking, strike ballots, resolution of collective disputes, Acas in conciliation
- Entrepreneurship – the Business Model Canvas, sustainability, social/environmental dimensions, four-fold cycle of business sustainability, triple-layered business sustainability models, accounting frameworks, classical/contemporary approaches to entrepreneurship, the Schumpeterian model (classical), entrepreneurship for the common good, three sources of entrepreneurialism (personality/environmental/action factors), technological/social/market/neo-liberal entrepreneurship, the integral model, systems theory, four-world enterprises, developmental/self-sufficient enterprises, social/living economies, aspirational/motivational visions, customer segment, value proposition, enterprise channel, customer relationship, revenue stream, key resources/activities/partnerships, cost structure
- Ethics and corporate social responsibility –
- External business environment –
- Future of work –
- Innovations –
- International business and globalisation –
- Leadership in the 21st century –
- Logistics and supply chain management –
- Management information systems –
- Digital marketing –
- Marketing environment –
- Principles of marketing –
- Operations management –
- Human resource management and organisational behaviour –
- Project management –
- Social entrepreneurship –
- Talent development –