Live & Let Clean
Social Media & Branding Manager
2024
Summary
I was temporarily employed as a Social Media and Branding Manager for a startup cleaning business, Live & Let Clean, after being personally scouted due to my academic background in business and marketing. I led the creation of the brand's identity and online presence from the ground up, delivering strategic and creative assets that positioned the business for customer engagement and growth.
Skills
- Brand development – built a complete brand identity, including name, tone and visual elements
- Content creation – designed graphics and posts tailored to the business' services
- Social media management – set up and managed a Facebook business page to promote services and interact with potential customers
- Audience engagement – fostered strong customer relationships through interactive content and consistent brand voice
- Messaging – crafted clear and compelling messaging aligned with the company's values
Competencies
- Creative thinking – invented a memorable, pun-based brand name with dual relevance to music and cleaning services
- Strategic marketing – aligned brand identity and social media content with target customer expectations in the cleaning industry
- Initiative and independence – took the lead on all aspects of branding and digital marketing without ongoing supervision
- Communication – effectively translated business objectives into visual and written content that resonated with an online audience
Achievements
- Successfully named and launched the "Live & Let Clean" brand, linking pop culture to a niche cleaning service
- Developed a cohesive brand identity, including logo, voice, values and content guidelines
- Created a foundational online presence through a well-structured and engaging Facebook business page
- Produced engaging multimedia content that encouraged customer interaction and built a community of followers
Tools and platforms used
- Facebook Business Suite for page creation and management
- GNU Image Manipulation Program for graphic design
- Smartphone editing apps for short text-based posts or simple graphics
Scope of the role
- Temporary freelance-style role, focusing on brand setup and initial launch
- Handed over branding and social media control to the business owner upon project completion
- Delivered all key branding elements and marketing tools required for the business to continue independently